Power Me A2Z Folic Acid Program
Population: Women & Maternal
Topic Area: Health Promotion & Communication Reproductive Health
Created for the Arizona Department of Health Services (ADHS) by SUMA Social Marketing (SUMA), the PowerMeA2Z campaign educates Arizona women of childbearing age about the importance of folic acid consumption, regardless of their pregnancy plans, socioeconomic status, race/ethnicity, or geographic location in the state. Power Me A2Z takes the innovative approach of meeting non-planning women where they are emotionally and couches folic acid education with information on women’s physical, reproductive, and mental health behaviors, as well as provides free multivitamins with folic acid to women of childbearing age through an online order form and community partners. Programmatic outreach is done through various media outlets, including Facebook, Google AdWords, programmatic display, and parenting publications.
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