Background & Bio
Chery is a dynamic and results-driven marketing professional with over a decade of experience in brand management and communications. She holds a track record in enhancing brand visibility and reputation for organizations in various sectors and has expertise in project management and strategy development. Chery has strong leadership skills and a history of guiding teams to achieve organizational objectives while ensuring optimal resource allocation. She is a bilingual professional fluent in English and Spanish, capable of navigating diverse cultural contexts and engaging a broad audience. Chery holds a Master’s in Business Management with a concentration in Strategy and a Bachelor’s in Marketing.

My Current Work

Chery leads the development and implementation of strategies to achieve our strategic plan’s communications and branding goals. She is also responsible for designing and implementing communications and marketing strategies to promote the AMCHP Conference and AMCHP’s membership and to apply the work and initiatives of the AMCHP CEO, Board of Directors, and Association Committees. She is a member of the Organizational Leadership Team and the Mental Health Team, leads the Communications and Branding Workgroup, and co-leads the Critical Issues and Response Team.

Chery organizes and manages the AMCHP Communications Team, develops the processes and procedures required to implement the unit’s strategy, and is accountable for the unit’s effective day-to-day operations and results while ensuring that consistently high-quality standards are applied to AMCHP Communications.

Ask Me About
Brand management strategies, communications and marketing, project management, and organizational leadership.