Background & Bio
Chery is a marketing professional with over ten years of experience in Communications and Branding. She has worked as a brand strategist and as a consultant in strategic communications for multinational companies and global brands. Chery holds a Bachelor’s degree in Marketing from Universidad APEC and a Master’s in Business Management with a concentration in Business Strategy from Pontificia Universidad Católica Madre y Maestra.

My Current Work
Chery leads the development and implementation of strategies to achieve our strategic plan’s communications and branding goals. She is also responsible for designing and implementing communications and marketing strategies to promote the AMCHP Conference and AMCHP’s membership and the work and initiatives of the AMCHP CEO, Board of Directors, Association Committees, and the CARE for MCH workgroup. She is a member of the Organizational Leadership Team and co-leads the Critical Response Team.

Chery organizes and manages the AMCHP Communications Team, develops the processes and procedures required to implement the unit’s strategy, and is accountable for the unit’s effective day-to-day operations and results while ensuring that consistently high-quality standards are applied to AMCHP Communications.

Ask Me About
Strategy, marketing, communication, and reputation management.