Healthy Teeth Happy Babies
Population: Families & Caregivers Infant
Topic Area: Health Promotion & Communication
NPMs: NPM 13.1: Preventative Dental Visit – Pregnancy
The Healthy Teeth Happy Babies campaign has used a dynamic combination of community-based social marketing (CBSM) principles to educate the target population and empower them to improve their family’s dental health. The CBSM concept has been applied through the following methods: (1) Annual research to establish a baseline, identify obstacles, and measure progress, (2) Partnerships with community/state organizations, clinics, dental, and other healthcare providers, (3) Print, broadcast, and transit advertising, (4) Patient education, (5) Community outreach, and (6) Media/social media relations. The campaign has been an evolution of grassroots community-based social marketing practices that have been adjusted and enhanced based on research and experience. The campaign conducts interviews with key stakeholders and peers at the beginning of each campaign year and at key milestones to refine and improve specific tactics and programs within the overall initiative.
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Delta Dental of Colorado Foundation
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