AMCHP Unveils New Logo: A Symbol of Opportunity and Renewed Hope
August 19, 2024

The Association of Maternal & Child Health Programs logo has the full organization name, the initials AMCHP in large uppercase letters, and three pairs of silhouettes, including a pregnant person and a child, a young person and a child using a wheelchair, and an adult holding a child to show different groups of people that AMCHP serves. A semicircle resembling a rising sun is in the background behind the people.

The Association of Maternal & Child Health Programs (AMCHP) has a new logo, and we are excited to share the news with you!

In 2021, our organization embarked on a planning process that led to the development of our strategic plan, AMCHP Future 2027, which we officially launched in 2022. The plan highlighted our organization’s direction from 2022 to 2027 and included communications and branding goals focused on AMCHP’s brand recognition and positioning.

Today, we are thrilled to share the new AMCHP logo—the result of a collaborative effort that brought together AMCHP’s staff and Board of Directors. Our new logo features the AMCHP wordmark and our organization’s full name, as well as a new set of silhouettes reflecting the diversity of the population we serve. A semicircle sits behind the silhouettes, resembling a rising sun and symbolizing opportunity and renewed hope.

Our new logo also has improved accessibility, as the silhouettes are no longer intertwined with the AMCHP wordmark. This provides a wider range of use in smaller sizes and makes its elements more recognizable.

AMCHP Logo Evolution from 2010 to 2024. The graphic shows the three AMCHP logos used during this timeframe.

Other brand elements align with our goal of improving the accessibility of our communications and resources as our organization continues its journey to 2027.

We are also delighted to share the addition of a new work area to our strategic plan: Organizational Culture and Infrastructure. This new area aims to modernize critical internal processes and infrastructure and sharpen fiscal stewardship to maximize the full range of AMCHP’s core values and generate a distinct and rich organizational environment of belonging. With this addition, our plan now comprises eight core areas of work: 

AMCHP's Core Areas of Work from 2022 - 2027.

AMCHP would like to express our gratitude to our members, partners, collaborators, and communities. Thank you for being part of our journey to 2027 and for helping shape our efforts to achieve our vision – a nation committed to the unfettered well-being of women, children, youth, families, and communities so that they may thrive.

Do you want to help spread the word? Download our toolkit for members and partners, which includes a newsletter and social media language, to share this exciting news from AMCHP with your audiences!

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